Dina Bell-Laroche joined the Sport Law & Strategy Group in 2009, merging her communications consulting firm with the organization to better support sport leaders. Dina has worked for a number of sport organizations since 1991 including the Canadian Centre for Ethics in Sport, the Canadian Olympic Committee, the True Sport Foundation, and Equine Canada.
Dina graduated from the Carleton School of Journalism and completed a Master’s degree in Applied Health Sciences (Sport Management) at Brock University. Her research investigated how National Sport Organizations’ values can be leveraged more intentionally to optimize effectiveness and increase performance. Her research was published in two sport management journals.
Dina specializes in integral coaching, strategic planning, communications, risk management, change management, and leadership development. Dina’s passion is in the area of improving communications to help facilitate lasting change. As an expert in facilitation and strategic communications, Dina has worked in a variety of leadership roles at over a dozen major Games over the past two decades. She considers working as the Canadian Press Chief at the 2000 Olympic Games in Sydney and being one of the early founders of the True Sport Movement as her career highlights. Dina is very proud of her designation as an Integral Master Coach™ with Integral Coaching Canada and is deeply committed to supporting sport leaders in their leadership development.
When she is not working to contribute to the betterment of sport, Dina volunteers with SchoolBOX, the Canadian Cancer Society, the City of Ottawa, her local community centre, and her children’s local soccer club in Ottawa.
Dina believes in making a difference, no matter how small.